Interbrand has been the world’s leading brand consultancy, for over 40 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace.
Interbrand had announced an expansion of its South Asia footprint by entering Bangladesh with Roop, a branding and strategy agency, as its local partner.
Roop, which has three decades of experience, has branded and repositioned many of Bangladesh’s most renowned and respected brands, including GrameenPhone, Bangladesh Cricket Board, British American Tobacco, Banglalink, Akij, Janata Bank and countless more.
As a country, Bangladesh is incredibly promising, owing to its high population density, cultural resilience, and economic potential. We are keen to use Brands and Branding in the right way to unlock the pent-up value for Bangladesh as a Nation Brand as well for its key businesses.
During this time Interbrand and Roop collaborated on the iconic project for Akij Bakers. the bakery brand was a pilot project in the making, that started from scratch. Initiated with the research phrase to implementation of product lines everything was done to make the brand stand out from its competitors and make the project worthwhile.
Consulus returned yet again to Bangladesh on the 31st of March 2016 when it signed a historic partnership agreement with its new partner, Roop. Consulus began the friendship with Bangladesh in 2012 after the World Marketing Summit and formed strong friendships with the talented youth of the country.
Roop, an integrated advertising agency which has now joined the global partnership of Consulus, was founded 25 years ago. Roop has helped hundreds of Bangladeshi firms gain a competitive edge by creating unique brand experiences for them. The partnership will see Roop adopt the Consulus Method of Business Design to help Bangladeshi companies transform so as to innovate and expand overseas.
The partnership was sealed at the National Design Centre with Mr Jeffrey Ho, the Executive Director of the DesignSingapore Council, gracing the occasion as the Guest-of-Honour.
During the visits, the friends from Bangladesh had the opportunity of witnessing Consulus’ methodologies being employed in various companies operating in diverse industries from garment, interior furnishing, healthcare and urban planning. They met staff who were trained in Consulus Methods, as well as senior executives during the visits and were enlightened on the impact of Consulus’ work in shaping these firms.