Consulus returned yet again to Bangladesh on the 31st of March 2016 when it signed a historic partnership agreement with its new partner, Roop. Consulus began the friendship with Bangladesh in 2012 after the World Marketing Summit and formed strong friendships with the talented youth of the country.
Roop, an integrated advertising agency which has now joined the global partnership of Consulus, was founded 25 years ago. Roop has helped hundreds of Bangladeshi firms gain a competitive edge by creating unique brand experiences for them. The partnership will see Roop adopt the Consulus Method of Business Design to help Bangladeshi companies transform so as to innovate and expand overseas.
The partnership was sealed at the National Design Centre with Mr Jeffrey Ho, the Executive Director of the DesignSingapore Council, gracing the occasion as the Guest-of-Honour.
During the visits, the friends from Bangladesh had the opportunity of witnessing Consulus’ methodologies being employed in various companies operating in diverse industries from garment, interior furnishing, healthcare and urban planning. They met staff who were trained in Consulus Methods, as well as senior executives during the visits and were enlightened on the impact of Consulus’ work in shaping these firms.