Roop is a community of creative economy professionals with the most diverse expertise and methodologies. Articulated in multidisciplinary teams according to the needs detected for each project, we develop together with the client, experiences focused on people and their daily lives. We began to solve business and brand challenges since 1989.

Brand Strategy

Crafting brand strategies with real-life applicability using robust proprietary tools allows us to translate original ideas into uniquely impactful brand strategies defining the future of brands across all dimensions. Our strategists craft brand experiences, create memorable product and company names and engage on brand architecture systems to help businesses go to market efficiently.

I Competitive Research and Analysis
I Brand Audit
I Brand Naming
I Brand Positioning
I Brand Persona
I Brand Voice
I Brand Identity
I Paid Digital Banners
I Print-Ready Mechanicals
I Image Compositing
I Deck/Presentation Design

Brand Creation

Designing delightful user interactions, whether analog, digital, or spatial, is how we use the power of creativity to transform brands.Bold creative concepts bring strategies to life across multiple touchpoint. Our solutions shape the smallest details all the way through to complete user journeys.

I Brand identity systems (CI/VI)

I Interaction and experience design (UI/UX)
I Motion design (A/V)
I Spatial design (retail, trade, signage)

I POS design

I Packaging design
I Dynamic design guidelines

Brand Implementation

Creatively activating customers, management, and employees for building brand engagement is the foundation of a successful transformation process. We support our clients with detailed transition planning, communications strategy, and change management.

I Event Management
I Brand communications (internal and external)
I Brand governance (blueprint and monitoring)
I Leadership and employee engagement
I Brand help desk

Brand Experience

Creating immersive experiences allows the brands we work with to shine and speak to people clearly. Whether we’re designing universal experience principles or prototyping exciting new digital products, our goal is to create memorable branded interactions that awaken all senses.

I Email Marketing
I Employer Branding
I Print & Digital Campaigns
I Illustration
I Infographics
I Photography
I Packaging
I Apparel Design
I Social Media Content Development

Brand Design

I Innovation and service design
I Product prototyping
I User Experience Design
I Retail Design.
I Space Design.