Glint is an employee engagement platform that provides transparency into companies’ most critical and complicated resource: its people. By asking the right questions in the right way, companies using Glint give their employees an opportunity to have their voices heard—and uncover the insights needed to help their organization thrive.

Glint was determined to build a product and a brand that felt elegant, clean and design-led. Character partnered with the Glint team to help this vision come to life in their visual identity system, product experience, and website.

While the challenges that exist just below the surface in a company’s culture may be complex and intertwined, Glint brings them to the surface simply and beautifully. Through the use of simple color and folded typography, the Glint logotype illustrates the idea of illuminating what is just out of sight. Glint’s identity feels human; attentive to important details and subtleties in order to create a brighter, clearer environment.

Glint wanted the simplicity and clarity of the mark to inform their product experience. Working closely with Glint’s internal engineering team, Character developed user interface and interaction models that would translate to and create the building blocks for the entire product—finding a balance between elegant, clean design and deep, actionable data.

Glint’s robust product offering starts with two main components: the short, yet meaningful, employee survey, and the manager-level dashboard. This dashboard provides top level metrics, insights and alerts, allowing users to dive deeper into the data.  With such rich data, it was critical that Character identify the types of information a user would need on the surface, and what would be relevant a layer below that.

Glint’s website is a direct extension from the clean & effortless nature of the product. While most employee engagement companies keep their cards close to their chest, Glint transparently shows potential users what they would experience in-product. Character designed a site that allows the company to lead with their product, tell a simple, people-led narrative, and still leaves room for future thought leadership.