Fitbit is a technology company dedicated to helping people lead healthier, more active lifestyles. Fitbit’s ecosystem of wireless tracking devices collect health- and fitness-related data, which users can access in a fun, engaging and motivating way through their online dashboard or via Fitbit’s iPhone and Android app.

Character was engaged to develop a new visual design language¬†that would be applied to both their existing and future suite of products. The new design¬†would be showcased via two of Fitbit’s latest products; the Fitbit Aria and ZIP.