About Roop

Bangladesh-based brand strategy and design, experience and management agency with a passion for launching, rejuvenating and propelling brands.

Our Goal

Our goal is to create lasting and meaningful relationships between our client's brand and their audience through smart thinking and thoughtful design.We aim to do this by crafting stories that touch people, bringing a positive change in desired consumer behaviour. down arrow
  • Brand Strategy

    Strategy is a crucial first step in the creative development process. Without it even good design runs the risk of becoming a hit-or-miss expense.

    We work closely alongside our clients to gain the necessary insights that underpin a strategic framework. Through conversations, workshops and other information-gathering exercises we crystallize key brand tenets and define their unique position in the world.

    Brand Positioning
    Brand Definitions
    Content Strategy
    Naming Systems

  • Brand Identity

    Whether we’re crafting a new identity, or evolving an existing one, our approach to brand identity development is guided by the same analytical process and principles. Our team of writers and designers work hand-in-hand to develop an identity that encapsulates our client’s brand, differentiates them from their competition, and makes a lasting impression on their audience.

    Identity Systems
    Brand Guidelines
    Brand Books
    Content Development
    Business Systems Way finding & Signage
    Environment Design

  • Brand Experience

    We combine strong visuals, powerful storytelling and best-in-class production to create engaging and memorable brand experiences. Whether we’re architecting a mobile experience, designing retail packaging or crafting copy for a print campaign, we extend the same set of visual and tonal principles to ensure a cohesive and consistent brand experience. This is where it all comes together.

    Packaging Web